About StratInt Research
StratInt Research delivers strategic intelligence to decision-makers.
Why we are different
StratInt Research delivers strategic intelligence to decision-makers.
As someone deeply interested in human behavior, Lusine is passionate about finding the connections between corporate actions and their impact on stakeholder perceptions, and translating those findings into logical insights and recommendations for her clients.
She recognized early on the need for a tailored approach when searching for those connections, and knew that generic templated reports would never work. She made sure that approach was fundamental to StratInt, where all deliverables are customized to the specific, unique business challenges of each client.
Her vision when creating StratInt Research was a company powered by human creativity and aptitude, capable of bringing together all of a client’s relevant data to discover the story being told across all channels.
Originally from Armenia, Lusine moved to the United States to pursue her graduate degree in Communications and Research on a full scholarship from San Jose State University. As a strong advocate for work-life balance, Lusine enjoys being an active and involved parent. She is also a voracious reader, music lover, and outdoors enthusiast, who is equally happy to snuggle up with a good book, revisit some of her favorite piano pieces, or explore new biking and hiking trails in Laguna Beach.
With a background in media monitoring and information analysis, Ross learned early in his 10-plus year career that building strong relationships with his clients based on a deep understanding of the industry-specific challenges they face is critical to helping them monitor, measure, and leverage media coverage.
Ross has supported clients like the Department of Defense, U.S. Strategic Command, Bureau of Land Management, Aerojet Rocketdyne, Fannie Mae, and AbbVie, working with them to identify and understand their coverage drivers. He revels in the opportunity to make connections between often disparate data, giving his clients actionable, forward-looking insights that make them more effective storytellers for their brand. Ross quickly discovered that his dedication to sharp, data-driven analysis was a perfect match for StratInt Research’s commitment to constantly improving its deliverables based on both client feedback and a desire to answer the most challenging analytical questions.
Born and raised in the Pacific Northwest, Ross moved to Washington D.C. in 2008 to earn his graduate degree in Defense and Strategic Studies. After a position with the Pentagon, analyzing media coverage of national security developments for their press operations office, he returned to Oregon to be closer to his family and to continue helping clients improve their strategic messaging as the insights lead for StratInt Research. An adventurer by nature, Ross loves skiing, backpacking, mountain biking, kayaking, and visiting the Oregon coast with his family.
Mitchell came to StratInt Research after years in the digital media world as a marketer, managing social media brand accounts for large companies like DraftKings and Pabst Brewing, as well as for small businesses and startups. Early on, he recognized the essential role data and analytics play in effectively promoting a brand’s story. He saw that too many of his clients were focused on what to say, rather than first asking why they should say anything at all. For every client, he stressed the importance of establishing a data-driven approach to content execution in order to stand out from the noise in the social media landscape.
Mitchell brought that same mindset to StratInt Research, where he now focuses on drilling down into his clients‘ seemingly never-ending numerical data and making sense of it all. Mitchell believes that an analyst should understand their clients’ brands inside and out. After they have answers for all the right questions, their final insights will make the clients’ storytelling job far simpler.
Hailing from the East Coast, Mitchell grew up in New England before attending Emerson College in Boston. He earned his undergraduate degree in Marketing Communications with a minor in Entrepreneurial Studies, all while playing Division III soccer and recording two music EPs. Instead of accepting a full-time position at the DraftKings Boston office after college, he moved to Los Angeles to pursue his music career. Here he established a wide range of digital marketing clients until he eventually joined StratInt. Meanwhile, Mitchell continues to live out his dream of independently creating art for others to experience and enjoy.
Senior Social Media Analyst
After working in public relations and managing social media for accounts like Pure Michigan and Bank of America, Gabrielle realized the importance of data analysis for determining how a brand’s content performs and how to improve future content so that it strongly resonates with an audience. At StratInt Research, she helps clients understand the current media landscape through social and traditional media monitoring, including providing actionable insights that will make an impact in their business.
Gabrielle resides in Detroit and earned her undergraduate degree in Communication Studies from the University of Michigan. After graduation, she interned at Weber Shandwick, a global PR agency, and worked her way up to a senior analyst before joining StratInt Research.
She loves to travel, and her goal is to visit all 50 states and all seven continents.
Social Media Analyst
While working in various digital marketing and distribution roles in the entertainment industry, Kaia found that brands often lacked effective data analysis for their content creation, causing their social media campaigns to struggle. She recognized the main problem: many of her colleagues and partners did not have a clear understanding of the digital landscape and could not differentiate which metrics were most important.
To address this problem, Kaia has worked continuously with clients to ensure they can understand and prioritize the most important performance markers, all in the pursuit of helping them stand out amongst the crowd with each marketing challenge. Through a combination of customer feedback, employee self-experience, data analysis, and a deep comprehension of the digital space, she identifies the sore points that can turn customers away and provides actionable insights on how to best address them.
Kaia continues to embrace this process at StratInt Research, where she helps clients find the touchpoints that need improving through social and traditional media monitoring.
A Southern California native through and through, Kaia grew up and currently resides in Los Angeles, moving away for only a brief time to earn her degree in marketing from San Diego State University. An artist at heart, Kaia enjoys spending her time painting, designing clothes, and baking. Whenever she’s hit a creative block, she finds inspiration by spending time with her family, friends, and cat.