Journalists on FDA Approvals: Building a Proactive Engagement Strategy for A Marketing Campaign

Following years of R&D investment in a medicine, an FDA approval is a major financial victory for a drug maker. Without one, a pharmaceutical company cannot market a drug with medical claims. Accordingly, an approval is the ideal opportunity for a company’s communications team to execute on a carefully crafted media engagement strategy that results […]

Senate Finance Committee on Corporate Taxes: Identifying the Influential Voices on Social Media

Big Pharma’s tax practices are the subject of a multiyear investigation by the Senate Finance Committee, with lawmakers targeting Merck, Bristol Myers Squibb, AbbVie, Abbott, and Amgen for financial details. The hot-button issue of taxes is reputationally risky for any corporation but the nexus between the pharmaceutical industry’s tax practices and drug prices, a topic […]