AI-driven KOL Mapping Solutions for Medical Affairs
Effortlessly gather and analyze insights from the industry's most comprehensive HCP data to make smarter, faster decisions.
Full-spectrum KOL Mapping for Precision Targeting
DISCOVER
Equip your medical affairs teams with cutting-edge KOL mapping and intelligence to accurately identify, categorize, and target the right key opinion leaders (KOLs).
ANALYZE
Leverage proprietary AI-powered capabilities to understand KOL networks, uncover the expertise and preferences of healthcare providers (HCPs), and quantify KOL influence using our patent-pending scoring algorithms.
ANTICIPATE
Integrate new insights into your engagement strategy, quickly adapt to changes, and optimize KOL outreach with next-generation scenario planning to achieve maximum impact.
Introducing the Sipherio platform
WHERE ADVANCED ANALYTICS MEETS DEEP EXPERTISE
With Sipherio, we harness the industry’s most comprehensive HCP data to identify emerging trends and distill critical insights from social, scientific and claims data.
Our platform has:
- High-performance computational capabilities to aggregate, structure, and organize massive data sets.
- Sophisticated AI and ML algorithms to assess KOL influence and behavioral patterns in real time.
- Data integration and robust analytics across digital, scientific, clinical, and commercial channels.
- Fully customizable interface* to meet each client’s specific needs and business problems.
Sipherio’s advanced analytics engine is built upon millions of validated data points. It seamlessly combines with our AI-driven KOL mapping capabilities to deliver foresight-based scenario planning and forecasting capabilities.
Our first-to-market technology analyzes NPI-level data to estimate patient reach and determine the expected effects on closing existing care gaps, helping you make informed, confident decisions.
A deeper look inside Sipherio
EXPLORE KOL NETWORKS IN OUR EXTENSIVE HCP DATABASE
Move beyond basic KOL identification to gain a comprehensive view of the entire healthcare ecosystem with real-time, in-depth network analyses of comprehensive HCP data.
- Quickly access the top 100, 200, or 300 experts, leveraging more data and digital depth than any other KOL mapping platform on the market.
- Discover hundreds of influential key opinion leaders beyond the most prominent specialists.
Our proprietary platform stitches KOL network connections down to HCPs in local communities who see the target patients.
- Explore clusters of providers who work together or hold similar beliefs and preferences as your target KOLs.
- Dive deeper with AI-driven insights from scientific and social data to personalize your strategies.
- Identify conduits for information flow or determine gaps in the network of relationships.
SEARCH, FILTER, AND SORT KOL PROFILES
Uncover HCPs whose interests, influence, and activity align with your brand objectives. Utilize our custom KOL identification and KOL mapping capabilities to search, filter, and sort clinician profiles with industry-leading precision.
Medical affairs teams thrive when armed with critical insights to make informed decisions on who to work with, why, and when.
Empower your team to identify and profile digital opinion leaders, clinical champions, and KOLs based on criteria such as:
- Institution, specialty, and geographic area
- Education and training
- Research interests and publication history
- Connections with other KOLs and HCPs
- Event attendance and participation
- Awards, reputation, and therapeutic area advocacy
- Scientific relationships and audience
- Influence scores and social channel activity.
ACCESS ACTIONABLE INSIGHTS WITH DYNAMIC DASHBOARDS
Gain access to a holistic view of information about KOLs and KOL networks to make quick, effective decisions.
Our dynamic dashboards provide medical affairs teams with a clear and concise overview of KOL network profiles, activities, and trends on an intuitive interface.
Designed with the input of pharma experts, the dashboards offer interactive tabs with rich visualizations that facilitate quick review for data-driven decision-making.
- Determine which KOLs are influential and who they influence at a glance.
- Understand the direction of information flow to pinpoint whose opinion drives peer behavior.
Core Capabilities
KOL Mapping
KOL Segmentation
KOL Scenario Planning
KOL Engagement
Core Capabilities
KOL Mapping
Achieve comprehensive mapping of key opinion leader expertise, activity, and influence among healthcare professionals.
Using validated data from multiple sources, Sipherio AI analyzes the entire KOL ecosystem, including new and experienced medical professionals, their affiliations, research, level of clinical expertise, and advocacy in every therapeutic area.
- Uncover critical connections and validate the influence of top experts across clinical domains.
- Track and classify HCP activity across digital, scientific, and commercial channels guided by insights from behavioral analysis.
- Understand the experience and impact of key stakeholders in the healthcare ecosystem.
KOL Segmentation
Quickly assess different groups of KOLs to identify those most suitable for your objectives.
When combined with sorting, advanced analytics, and KOL mapping, our custom segmentation capabilities unlock your team’s full engagement potential, helping you close care gaps and reach patients more effectively.
- Sort through standard segments with little manual effort or create new ones to align with internal goals.
- Gain insight into new focus areas, plug gaps, or activate segments with high engagement potential.
- Maximize your KOL territory coverage with often-overlooked digital opinion leaders, rising stars, and potential influencers.
KOL Scenario Planning
Empower your medical affairs teams with dynamic, real-time KOL scenario building.
Achieve faster execution with Sipherio’s next-level flexibility, which allows you to combine different HCP profiles.
- Mix and match KOL network clusters based on active objectives.
- Determine optimal KOL coverage in real-time and maximize outreach potential with influencer modeling.
- Estimate the impact of your interactions and derive deep insights from social, scientific, and clinical perspectives.
KOL Engagement
Sipherio powers predictive behavioral analytics to enable the targeting of KOLs based on preferences, interests, and activity.
Indicate focus areas and goals such as prescriber education, patient awareness, drug promotion, and more to tailor your team’s strategies for maximum impact.
- Gauge KOL suitability based on activity type and objectives whether educational or promotional.
- Gain a deeper knowledge of information flows between established healthcare thought leaders and rising stars.
- Target and activate KOLs guided by proprietary AI/ML models that predict various propensities such as likelihood to advocacy.
- Enrich your strategies to ensure relevant, timely, and effective KOL interactions.
Go Beyond KOL Identification
Discover rising stars and identify true KOLs for congresses, advisory boards, clinical trials, and other industry collaborations.
Connect with the right thought leaders at the right time through:
- Targeted KOL research and mapping
- Full-spectrum KOL network analysis and segmentation
- Flexible KOL event planning with platform support
- Advanced HCP targeting for personalized engagement
Get started in 3 simple steps
Start a conversation.
We create a custom demo of our software based on the goals you share with us during our initial correspondence.
We demo our software.
We spotlight our software's capabilities, including its KOL mapping and AI-generated insights. We also discuss your need for customized reports.
3. We put you in the driver's seat.
You start utilizing our software to identify, rank, and monitor KOLs and our analysts start delivering insights.
Transform Your KOL Engagement.
Get Started Today!
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