Traditional Media Analysis
Understand the effectiveness of your print and broadcast marketing efforts, and craft compelling messaging that promotes and protects your brand.
Our Traditional Media Analytics service meticulously monitors your brand’s exposure and reputation across print and broadcast media, providing you with data-backed intelligence specific to pharma and biotech.
You’re empowered to identify topics driving the earned media conversations in the life sciences space. With this knowledge, you can craft messages that not only promote your growth but also protect your reputation.
Are you facing challenges like these?
- You have difficulty keeping up with the constantly changing life sciences industry.
- You need a one-stop solution for gathering and managing your content.
- You want to know who's really shaping the conversation about your industry and business.
- You find it hard to keep up with how different media outlets and writers are covering topics important to your business.
- You struggle to obtain high-quality and reliable data and dissatisfied with the quality from typical data service providers.
How we help
We begin by collecting and analyzing your coverage data in the context of your business goals, your industry standards, and your target audience characteristics. You will be able to measure your impact across all channels: where the topics originate, how they travel across social media, and their role in website content performance.
As a vendor-agnostic provider, we measure your earned media impact with metrics tailored just for you. We customize our approach to fit your strategic needs, instead of using a one-size-fits-all method. After all, your brand is one-of-a-kind, and our approach to helping you should be equally bespoke.
Why choose StratInt Research
- Reports are customized to your brand strategy and the unique needs of your business.
- All deliverables clarify how you can address a specific pain point or make progress toward a strategic objective.
- StratInt Research is vendor agnostic and able to combine data from any source.
Our Methodology: Where others go wide, we go deep.
Our approach is to look holistically at your business environment and customize our offerings to provide deep insights that answer your questions. Our process aligns your reputation messages with your key stakeholders, identifying the influencers and delivering insights that impact your business goals. You gain the ability to effectively tell your story and mitigate your reputational risks.
1
DISCOVER
Combining cutting-edge software with one-on-one interviews, our analysts dive deep to understand your target audience, your goals, your performance, and the performance of your competitors.
2
ANALYZE
By synthesizing data from multiple sources and designing targeted analytical strategies, we’ll help you create powerful messaging and manage your audiences’ experience with your brand.
3
ANTICIPATE
We monitor your environment for potential PR crises and undiscovered intelligence that can give you a competitive advantage. We adapt to any change in your environment so that you continue to receive actionable insights and well-designed strategies.
Get started in 3 simple steps
Let’s talk.
We meet with your teams to understand your pain points and goals and define the project scope.
We develop your plan.
We map out a framework and KPIs for your measurement objectives, with monitoring parameters and search strings.
We put your plan into action.
We develop your customized benchmark report and start delivering insights.
Let us help you transform Data into Intelligence today
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