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Traditional Media Analysis

Understand the effectiveness of your print and broadcast marketing efforts, and craft compelling messaging that promotes and protects your brand.

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Schedule a call with
one of our analysts

Our traditional media analytics service monitors your presence and reputation across print and broadcast mediums, and provides data-backed intelligence so you can identify topics driving the earned media conversations in your industry. This enables you to craft a compelling messaging strategy that promotes your growth and protects your reputation.

Are you facing challenges like these?

  • We lack access to a comprehensive content aggregation and management solution.
  • We need to know who are the most influential voices writing about our industry and business.
  • We struggle to track how media outlets and authors are covering topics related to our business.
  • We need to identify the types of traditional content that will drive social engagement from our audience.

How we help

We begin by collecting and analyzing your coverage data in the context of your business goals, your industry standards, and your target audience characteristics. You will be able to measure your impact across all channels: where the topics originate, how they travel across social media, and their role in website content performance.
As a tool-agnostic agency, we measure your earned media impact via metrics that are customized to your strategic priorities rather than generic standards that apply to multiple organizations.

Why choose StratInt Research

For over a decade, we’ve been providing data-backed intelligence that helps our clients identify unique opportunities to tell their story and strengthen their competitive position. StratInt team members are experts at navigating the most complex measurement challenges and empowering our clients to understand and leverage these insights.
  • Reports are customized to your brand strategy and the unique needs of your business.
  • All deliverables clarify how you can address a specific pain point or make progress toward a strategic objective.
  • StratInt Research is vendor agnostic and able to combine data from any source.
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Our Methodology: Where others go wide, we go deep.

Our approach is to look holistically at your business environment and customize our offerings to provide deep insights that answer your questions. Our process aligns your reputation messages with your key stakeholders, identifying the influencers and delivering insights that impact your business goals. You gain the ability to effectively tell your story and mitigate your reputational risks.

1

DISCOVER

Combining cutting-edge software with one-on-one interviews, our analysts dive deep to understand your target audience, your goals, your performance, and the performance of your competitors.

2

ANALYZE

By synthesizing data from multiple sources and designing targeted analytical strategies, we’ll help you create powerful messaging and manage your audiences’ experience with your brand.

3

ANTICIPATE

We monitor your environment for potential PR crises and undiscovered intelligence that can give you a competitive advantage. We adapt to any change in your environment so that you continue to receive actionable insights and well-designed strategies.

Get started in 3 simple steps

Let’s talk.

We meet with your teams to understand your pain points and goals and define the project scope.

We develop your plan.

We map out a framework and KPIs for your measurement objectives, with monitoring parameters and search strings.

We put your plan into action.

We develop your customized benchmark report and start delivering insights.

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Schedule a call with
one of our analysts

Let us help you transform Data into Intelligence today

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