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Influencer Discovery
and Analysis

Gain an understanding of influencer behavior in your industry and a measure of control over their impact on your target audiences.

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one of our analysts
In today’s business environment, influencers can have a profound impact.
Their voices are heard by the key stakeholders of your corporate reputation: investors, journalists, policymakers, and customers. It is critical that you identify your influencers and then monitor and interact with them to steer the discussion and shape perceptions of your brand.

Are you facing challenges like these?

  • We don’t know who is actually influencing our target audience and who is not — who matters and who doesn’t.
  • We need to identify the specific issues our audience is discussing and exert control over those discussions.
  • We can’t control our reputation because we don’t understand what makes our brand’s influencers influential.
  • We need to understand our key influencers better: their reach, their motivations, and how connected they are to other influencers.

How we help

Our Influencer Analysis service combines automated analytics tools with an understanding of the motivations and emotions behind human behavior. We apply knowledge of your business and industry to identify your key influencers, what drives their behavior, the scope of their influence, and how other influencers interact with them.

This will help you identify the people making a real impact on your reputation and ignore those who may have a loud voice but hold little real-world influence.
Our findings are shared via:
  • Instant updates anytime your key influencers are active
  • Analysis of past trends among influencers to anticipate future behaviors
  • Weekly social media roundups of conversations about your organization
  • Deep dives into influencer profiles to identify who is having the biggest impact
  • Human analysis to identify which topics are important to specific groups

Why choose StratInt Research

For over a decade, we’ve been providing data-backed intelligence that helps our clients identify unique opportunities to tell their story and strengthen their competitive position. StratInt team members are experts at navigating the most complex measurement challenges and empowering our clients to understand and leverage these insights.
  • Reports are customized to your brand strategy and the unique needs of your business.
  • All deliverables clarify how you can address a specific pain point or make progress toward a strategic objective.
  • StratInt Research is vendor agnostic and able to combine data from any source.
Show me how

Our Methodology: Where others go wide, we go deep.

Our approach is to look holistically at your business environment and customize our offerings to provide deep insights that answer your questions. Our process aligns your reputation messages with your key stakeholders, identifying the influencers and delivering insights that impact your business goals. You gain the ability to effectively tell your story and mitigate your reputational risks.

1

DISCOVER

Combining cutting-edge software with one-on-one interviews, our analysts dive deep to understand your target audience, your goals, your performance, and the performance of your competitors.

2

ANALYZE

By synthesizing data from multiple sources and designing targeted analytical strategies, we’ll help you create powerful messaging and manage your audiences’ experience with your brand.

3

ANTICIPATE

We monitor your environment for potential PR crises and undiscovered intelligence that can give you a competitive advantage. We adapt to any change in your environment so that you continue to receive actionable insights and well-designed strategies.

Get started in 3 simple steps

Let’s talk.

We meet with your teams to understand your pain points and goals and define the project scope.

We develop your plan.

We map out a framework and KPIs for your measurement objectives, with monitoring parameters and search strings.

We put your plan into action.

We develop your customized benchmark report and start delivering insights.

Show me how
Schedule a call with
one of our analysts

Let us help you transform Data into Intelligence today

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